How Repetition Fuels Distrust and Manipulation
The Illusion of Truth Following in the Wake of Chaos Propaganda
The “Illusion of Truth Effect” reveals how repetition convinces people to believe lies. Repeated exposure makes falsehoods feel familiar and credible, regardless of their accuracy. This psychological phenomenon underpins the propaganda strategy behind Trumpism, where chaos, lies, and denial dominate. Trump’s tactics rely on overwhelming his audience with egregious falsehoods, even when indisputable evidence proves them wrong. By doing so, he fosters confusion, normalizes misinformation, and builds loyalty among his base.
Trump’s repeated lies often follow a formula: state the falsehood, deny the evidence (even on video), and pivot to new claims. This chaotic strategy keeps the public disoriented, making it harder to focus on any single lie. Examples abound, such as Trump denying he called COVID-19 a “hoax,” even when recordings contradicted him. His denials create a feedback loop that amplifies his claims and weakens fact-checkers’ efforts.
Historical Uses of the Illusion of Truth: Chaos Propaganda as Strategy
Trump’s approach mirrors infamous historical propaganda campaigns. Nazi Germany, for instance, used Joseph Goebbels’ principle: “Repeat a lie often enough, and it becomes the truth.” The Nazis’ relentless repetition of anti-Semitic tropes led to widespread acceptance of their hateful ideology. Similarly, the Soviet Union weaponized propaganda to create alternate realities, ensuring loyalty to the Communist Party.
Modern Russia under Vladimir Putin continues this legacy, using state-controlled media to distort facts and deny obvious truths, such as its involvement in Ukraine. The illusion of truth fosters a distrust of dissenting voices and reinforces authoritarian control. Trump’s use of this tactic echoes these regimes, weaponizing lies to sow division and solidify his power.
Chaos Propaganda as Strategy Leads to Illusion of Truth
Trumpism thrives on chaos and unpredictability. By flooding the public sphere with lies, Trump overwhelms traditional media and fact-checkers. This constant barrage erodes critical thinking and makes his supporters skeptical of opposing viewpoints. For example, his baseless claims of election fraud repeated endlessly on social media caused millions to doubt the legitimacy of the 2020 election, despite no evidence supporting the claims.
The illusion of truth also works in Trump’s favor when it comes to “alternative facts,” a phrase popularized by his administration. Small prevarications, such as exaggerating crowd sizes or economic achievements, create an environment where truth becomes relative. This makes it easier for Trump’s followers to dismiss inconvenient truths as partisan attacks
In advertising and politics, the illusion of truth effect proves its power to shape beliefs. By repeating lies, propagandists turn fiction into reality for those unwilling to critically evaluate information. The ease of sharing misinformation in the digital age further amplifies this phenomenon, with social media platforms serving as breeding grounds for untruths.
Combating the Illusion of Truth or Unpacking Chaos Propaganda as a Strategy
Awareness is the first step in countering the illusion of truth. Media literacy programs can teach individuals to critically analyze information, question sources, and identify repeated falsehoods. Journalists and fact-checkers must also adapt by focusing on transparency, evidence-based reporting, and holding propagandists accountable.
Recognizing the historical patterns of misinformation—from Nazi Germany to Trumpism—can help society avoid falling into the same traps. By learning from history and prioritizing truth, we can resist the allure of propaganda and foster informed discourse.
Finally, to fully grasp the power of Trumpism’s use of the Illusion of Truth, one must look outside of the United States to the International rejection of the Trump-created Chaos in the United States. It does not register with foreign governments or populations, rather it becomes the jumping-off point of critique and laughter. Much as the world ignored Hitler, after all, he was nothing more than a paper-hanging, bombastic narcissist, so nothing is gained by engaging, emboldened Hitler, so the world ignores Trump. We’ll have to wait to see just how that naivety pays off over the next four years.
Sources Cited
Hasher, L., & Goldstein, D. (1977). Cognitive Processes in Repetition and Truth Perception. Journal of Experimental Psychology, 1(3), 215–229.
Goebbels, J. (1933). Principles of Propaganda. Retrieved from historical archives.
McFaul, M. (2022). From Cold War to Hot Peace: The Rise of Russia’s Propaganda Machine.
Kovach, B., & Rosenstiel, T. (2014). The Elements of Journalism: What Newspeople Should Know and the Public Should Expect.
Suggestions for Further Reading
Orwell, G. (1949). 1984.
Arendt, H. (1951). The Origins of Totalitarianism.
Sargent, L. (2021). Fake News and Truth in Politics.
Snyder, T. (2017). On Tyranny: Twenty Lessons from the Twentieth Century.
McRaney, D. (2012). You Are Not So Smart: Why You Have Too Many Friends on Facebook.
Sunstein, C. (2014). Conspiracy Theories and Other Dangerous Ideas.
Mendelsohn, D. (2018). The Lying Game: The Future of Truth in the Post-Truth Era.
Tufekci, Z. (2017). Twitter and Tear Gas: The Power and Fragility of Networked Protest.
Pinker, S. (2018). Enlightenment Now: The Case for Reason, Science, Humanism, and Progress.
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